Redfin: the obvious maybe not so obvious?

We've all been talking about Redfin's debut on the Today Show... Their statements of the "painfully obvious!" Yes it's obvious but you have to give them some credit for their ability to create a buzz around it.

Kevin Boer (Broker/Owner of 3 Oceans Real Estate, Inc.) and author of 3 Oceans Real Estate Blog, raises some interesting points...I quote:

here’s the point:  Kelman is a master genius at generating publicity around knowledge that we take for granted. So it’s obvious to you as a professional Realtor that overpricing a home is the kiss of death? But you’ve never created any marketing buzz around that! -- Kevin Boer

Please take a moment to read Kevin's posts:
The Lessons of Redfin, Part I: The Marketing Value of the Obvious
The Lessons of Redfin, Part II: Targeting A Demographic Niche